Lecture Notes

11 July 99 download (Powerpoint)

	Data Analysis
	Linear Correlation Coefficient
	Simple Regression Analysis
	Applications of Marketing Research in the 4 Ps
	Contemporary Applications of Marketing Research

30 July 99 Lecture 7 Data Analysis (I & II) Univariate & Bivariate Data Analysis Download

23 July 99 Lecture 6 Fieldwork Operations & Hypothesis Testing Download

9 July 99 Lecture 5 Questionnaire Design + Measurement + Sampling Download

2 July 99 Lecture 4 Qualitative and Observational Research + Selection of Quantitative Research Download

26 June 99 Lecture 3 Secondary Data and Desk Research Download

19 June 99 Lecture 2 Research Process and Designs Download

12 June 99 Lecture 1 The Scope of Marketing Research Download