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| MGT 5268 Marketing Research Chapter 1 The Scope of Marketing Research Chapter 2 Research Process and Designs Chapter 3 Secondary Data and Desk Research Chapter 4 Qualitative and Observational Research Chapter 5 Selection of Quantitative Research Chapter 6 Questionnaire Design Chapter 7 Measurement Chapter 8 Sampling Chapter 9 Fieldwork Operations Chapter 10 Hypothesis Testing Chapter 11 Data Analysis (I) Uni-variate Data Analysis Chapter 12 Data Analysis (II) Bi-variate Data Analysis Chapter 13 Reporting Chapter 14 Applications of Marketing Research
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